The Indian rubber industry has been growing in strength and importance, as a part of India's burgeoning role in the global economy. India is the world's largest producers and third largest consumer of natural rubber and India is also one of the fastest growing economy globally. These factors along with high concentration of automobile production and the presence of large and medium industries in South India Chennai is a perfect place for the event India Rubber Expo-2011.

The Indian Rubber Expo 2011 is a testament to the confidence and relevance of India's largest rubber body - the All India Rubber Industries Association AIRIA , the organiser of the India Rubber Expos Established in 1945, the AIRIA is comprised of over 1200 members, headquartered in Mumbai.